Stories are catalogued in ‘magazines’ that users create or follow: hubs for the kind of content they regularly read – you could create your own cycling magazine, follow another user’s magazine about music or simply follow publications you love.

Their mission, he says, is to “inform and inspire the world.” Flipboard’s audience use the app both to consume fast-moving news and dive more deeply into their personal interests. It presents content from online publications, RSS feeds, photo-sharing platforms, social media channels and more in a magazine-influenced format which allows users to ‘flip’ through stories easily.Įnevoldsen describes Flipboard as a “curation platform where people come to consume quality content”. Flipboard tends to offer genuine value to many of our clients and given its startling growth this year – Flipboard now ranks just behind Google News and Twitter for publisher referral traffic – we’ve collated the key points from the conversation.įlipboard is a news and social media aggregation tool. Success in publishing requires focus allocating resource to channels that offer genuine value to the business and the audience, and being strong enough to say no to the others.Īt the end of 2018, Media Voices interviewed Claus Enevoldsen, Head of Growth & Product Marketing at Flipboard.

Strategies can be easily thrown off balance by the distraction of what feels like an endless stream of glossy new products, startups and tech.

Flipboard celebrity news